Starting a Business: Advice, Fundamentals & Strategies

Business has always been one of humanity’s most consequential endeavors. Long before the emergence of modern corporations, stock exchanges, or supply chains, people produced things of value, exchanged goods and services, managed risk, and built institutions of commerce. The questions people grappled with in earlier eras remain as important today as they have ever been. What has changed, with incredible speed, is the increasingly complex environment in which those questions must be answered.

Starting A Business: Advice, Fundamentals & Strategies addresses the full sweep of modern business knowledge. It is designed to serve as a kind of business atlas: a mapping of the terrain that any serious student, manager, entrepreneur, or policymaker needs to navigate.

Starting A Business: Advice, Fundamentals & Strategies begins with a comprehensive introduction written by volume editor Mari Rich that clarifies the scope of the volume. This is followed by 135 entries written by experts in the fields of academia, business, and finance. Through nine major sections, this new title takes a deep dive into subjects such as the history of business in the United States, business cycles, basic concepts in finance, the different forms of business marketing, data and technology (including extensive coverage of artificial intelligence (AI) in the current business climate), employee engagement, business on a global scale, fundamentals of business law, entrepreneurship and business planning, and much more.

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This work also contains helpful appendices, including: Glossary, Business Resources, Small Business Start-up Guides, Mediagraphy, Bibliography, and Subject Index.  

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Libraries who purchase a copy of the print volume can activate the online version at no additional cost on the GreyHouse/Salem Press online database https://online.salempress.com. The fully searchable online version allows users to explore all the data this volume has to offer, in one easy-to-use online format—with an unlimited number of simultaneous users and remote access included.