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Starting a Business: Advice, Fundamentals & Strategies

Small businesses are the lifeblood of the American economy, driving innovation, spurring job creation, and serving local communities. According to the Small Business Administration, small businesses account for 44% of U.S. economic activity annually. Starting a business can be challenging, with many factors to consider and red tape to handle. This may be daunting to prospective entrepreneurs, but with this new guide, those intricacies are made clear. This new title addresses a wide range of topics about the fundamentals and best-practices of how to start a business.

The carefully researched content is written in easy-to-understand language, providing readers with in-depth, accessible information about the many factors to consider when building a business from the ground up.

Readers will find helpful information about all stages of business creation, from the idea formation and planning stages, how to launch a business, manage a business, to how to eventually grow your business.   

Topics include:

  • Accounting Practices
  • Brand Management
  • Business Law
  • Business Models
  • Business Plans
  • Business Strategy
  • Buyer Behavior
  • Competitive Strategy
  • Conflict Management
  • Consumer Demographics
  • Contract Theory
  • Decision Making
  • Financial Management
  • Financing
  • Forecasting Techniques
  • Funding
  • Human Resources & Payroll
  • Insurance Needs
  • Leadership
  • Market Research
  • Mergers & Acquisitions
  • Negotiations
  • Product Innovation
  • Real Estate
  • Registrations & Licenses
  • Small Business Taxation
  • Social Media & Marketing
  • Startup Costs
  • Teams & Team Building
  • Technology in Business
  • Types of Business Organizations
  • Venture Capital

Starting a Business: Advice, Fundamentals & Strategies offers readers a comprehensive guide to simplifying the complex world of entrepreneurship. All essays are written by experts in their fields, and start with a list of relevant issues and significance of the topic. Helpful subheads, photographs, and charts punctuate the essays, all of which end with an annotated list for Further Information. This work also contains helpful appendices, including: Glossary; Online Resources; Bibliography; and Subject Index.